Earned Media Successes
​

Working at Zoo has its advantages when working with the press. Baby animals, new exhibits -- we aren't begging for coverage on those. But not everyone is a fan of modern zoos, and we have our share of detractors. So in addition to the cute and cuddly, we also work to get coverage of our conservation efforts, sustainability goals, and fundraising campaigns. All of these combined position the Zoo as a thought leader in the conservation space, and assist our development teams as they find new donors. 

• Notable media mentions
  • CNN - The Denver Zoo welcomes its first-ever baby rhino after a ‘heroic effort’ from zoo staff – and mom
  • People Magazine - Baby Sloth Born at Denver Zoo — Watch the Adorable Newborn Animal Snuggle up to Mom!
  • New York Times - Two spotted hyenas at the Denver Zoo are the first known to have Covid-19.

Zoo Tales

Another owned platform we use at Denver Zoo is our blog, Zoo Tales. We've done away with the traditional "media" page on the Denver Zoo website, instead, inviting guests to read stories submitted by keepers, conservationists, and educators. We still use the Zoo Tales blog as a place for birth announcements, operational changes, and other typical press-release materials, but now they're written for all audiences, not just newsrooms. We often see entire segments of our blogs used in media stories. As public relations coordinator, it's my job to manage this blog. I write and edit posts, manage the different contributors. Many of our contributors are not writers by trade, and often need extra editing guidance, which I provide. The result is authentic content that resonates with a wider audience.