In 2021, I was promoted to Digital Content Manager for Denver Zoo. In this new role, I oversee all the social media channels for Denver Zoo and execute the Zoo's digital strategy. We have more than 800,000 followers across our channels, and serve as many peoples' first impression of Denver Zoo. It's our job to represent the Zoo as a destination, a conservation organization, and an educational facility. I collaborate with our Social Media Coordinator to create engaging, compelling content for Denver Zoo's six social media channels. In late 2021 we launched Denver Zoo's TikTok channel and saw immediate success. To date, we have 280k followers and 11.7 million likes on our videos.
DZTV
DZTV is Denver Zoo's video brand, with a mix of produced videos by me, and shorter content generated by our keeper staff. The DZTV brand launched in 2018, and we've seen the Denver Zoo YouTube page double in subscribers since. My background as a multimedia journalist allows me to tell an engaging story, deliver it to the camera, and put it all together in the edit bay. DZTV was also a key part in keeping our audiences engaged and informed during the Zoo's COVID-related shutdown in 2020. I personally hosted more than 65 Virtual Safaris on Facebook Live, highlighting different animals around the Zoo. I fielded questions from commenters, filled time when there were no questions at all, and kept camera-shy keepers comfortable. These lives also doubled as fundraisers, bringing 6,000 new donors to the Zoo while we were closed.
Social Media
Writing Samples
Denver Zoo Welcomes Two Rescued Raccoons: A hybrid media alert/blog post announcing the rescue of two raccoons.
Denver Zoo social post - Heshimu death announcement: Occasionally, we have to break the devastating news that an animal has died in our care. Recently, this meant announcing our reticulated giraffe, Heshimu’s death. These posts serve as the official media statement about a death and are often quoted in the news.
Denver Zoo social post - Ronaldo birthday: Birthday posts are an easy way to increase engagement on our channels, and get in messages about conservation.
Conservation From Home - Often times, we're tasked with taking ideas from keepers and working with them to develop posts for Zoo Tales. Though this story is from a keeper, I helped create the outline, and edit the content to get it ready for posting
Denver Zoo social post - Heshimu death announcement: Occasionally, we have to break the devastating news that an animal has died in our care. Recently, this meant announcing our reticulated giraffe, Heshimu’s death. These posts serve as the official media statement about a death and are often quoted in the news.
Denver Zoo social post - Ronaldo birthday: Birthday posts are an easy way to increase engagement on our channels, and get in messages about conservation.
Conservation From Home - Often times, we're tasked with taking ideas from keepers and working with them to develop posts for Zoo Tales. Though this story is from a keeper, I helped create the outline, and edit the content to get it ready for posting
