In 2021, I was promoted to Digital Content Manager for Denver Zoo. In this new role, I oversee all the social media channels for Denver Zoo and execute the Zoo's digital strategy. We have more than 600,000 followers across our channels, and serve as many peoples' first impression of Denver Zoo. It's our job to represent the Zoo as a destination, a conservation organization, and an educational facility. I collaborate with our Social Media Coordinator to create engaging, compelling content for Denver Zoo's five social media channels. In late 2021 we launched Denver Zoo's TikTok channel and saw immediate success. Within 90 days, the channel had more than 100,000 followers and 2.5 million likes on our videos.
Writing Samples
Denver Zoo Welcomes Two Rescued Raccoons: A hybrid media alert/blog post announcing the rescue of two raccoons.
Denver Zoo social post - Heshimu death announcement: Occasionally, we have to break the devastating news that an animal has died in our care. Recently, this meant announcing our reticulated giraffe, Heshimu’s death. These posts serve as the official media statement about a death and are often quoted in the news.
Denver Zoo social post - Ronaldo birthday: Birthday posts are an easy way to increase engagement on our channels, and get in messages about conservation.
Conservation From Home - Often times, we're tasked with taking ideas from keepers and working with them to develop posts for Zoo Tales. Though this story is from a keeper, I helped create the outline, and edit the content to get it ready for posting
Denver Zoo social post - Heshimu death announcement: Occasionally, we have to break the devastating news that an animal has died in our care. Recently, this meant announcing our reticulated giraffe, Heshimu’s death. These posts serve as the official media statement about a death and are often quoted in the news.
Denver Zoo social post - Ronaldo birthday: Birthday posts are an easy way to increase engagement on our channels, and get in messages about conservation.
Conservation From Home - Often times, we're tasked with taking ideas from keepers and working with them to develop posts for Zoo Tales. Though this story is from a keeper, I helped create the outline, and edit the content to get it ready for posting
